PUBLISHED FRI OCT 25 2024 10:00 AM PST by Sandeep Asdhir
When I started Influenergy Marketing in late 2023, I was excited to connect the middle of the Venn diagram of fashion, social media marketing, and networking. Initially the idea was to use trial and error to determine what niches I would find have the least amount of hurdle but also enjoyable for me.
I discovered under one year that it makes more sense to market companies that use Open AI Technology and brand these ones to the world. It makes sense to target these companies that use the Open AI stack for several reasons.
- The global AI market was valued at approximately $196.63 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 36.6%, reaching around $1.81 trillion by 2030
- AI has become an integral part of daily life, influencing various aspects of how we work, communicate, and interact with technology. While it is often seen as a buzzword, its applications are expanding, showcasing its potential for further integration into everyday use. It is in wide use and is still expanding
- Impact on Industries: Beyond personal use, AI is transforming industries such as healthcare, finance, and transportation. For instance, in healthcare, AI tools assist in diagnosing conditions and managing patient records more efficiently. In finance, algorithms help detect fraudulent transactions by analyzing spending patterns
- We Don’t Know What We Don’t Know…. AI is still growing and we dont even know the questions we should be asking.
To us it just makes sense to pivot and niche down to AI. We’re excited to learn about new companies and have already felt an uptick in our own knowledge and received plenty of positive reviews from companies. Although we still plan to work with brands on the margins in fashion, beauty, hygiene, furniture, atheliesure, clothing and more. We are proud to jump on the AI bandwagon!