PUBLISHED FRI OCT 25 2024 10:00 AM PST by Sandeep Asdhir
Introduction
It all began with my willingness to take that crucial first step outside of my comfort zone.
During my employment days I spent 9-5 just as many of you trading trading time for dollars, but I always wanted to do more. I explored various side ventures—Uber driving, real estate, and even launching a clothing brand. It wasn’t until I dived into YouTube automation that I discovered the concept of Influenergy Marketing and advertising. Ultimately, I wanted to start my own business and keep it online but when my Youtube channel gained 35k+ views in the first month I realized its not necessarily about creating content but partnering with those are much more talented and experienced.
Influence surrounds us—in politics, pop culture, and even in our choices at fast-food drive-thrus for morning coffee. We constantly make decisions in our purchases without even realizing it based on factors and marketing that surrounds us.
What Are Influencers?
SO you know Kim K, Mr. Beast —yes, they’re Influencers. Today, many people both revere and criticize this label. But what does it really mean to be an Influencer?
An Influencer is someone who has the power to affect the opinions, behaviors, or purchasing decisions of others, typically through their online presence. They often have a substantial following on social media platforms, where they share content that engages their audience, such as reviews, tutorials, or lifestyle posts. Influencers can come from various backgrounds, including fashion, fitness, gaming, travel, and more. Their credibility and relatability help brands connect with target audiences in an authentic way, making Influencer marketing a popular strategy for reaching consumers.
What Are the Different Types of Influencers?
- Nano-Influencer: These Influencers have a small but dedicated following, often ranging from 1,000 to 10,000 followers, and typically engage closely with their audience.
- Micro-Influencer: With a following of 10,000 to 100,000, micro-Influencers are known for their niche expertise and strong community engagement.
- Mid-Influencer: Mid-Influencers, boasting 100,000 to 500,000 followers, strike a balance between reach and personal connection, making them effective brand advocates.
- Macro-Influencer: Macro-Influencers, with 500,000 to a few million followers, possess a significant online presence and can reach a broad audience across various demographics.
- Mega-Influencer (or Celebrities): These Influencers are often well-known public figures or celebrities with millions of followers, providing brands with massive visibility and reach.
What is Influencer Marketing?
This is what it’s all about - LEVERAGING OTHERS TALENTS! .. and that doesn’t mean using someone, it means showcasing to the world a talent that you may not have and working together to move forward!
Influencer Marketing is a form of marketing that leverages Influencers to create genuine content for their audiences. Unlike traditional advertising, it creates genuine connections, as Influencers provide honest reviews and insights that resonate with their followers.
By collaborating with Influencers, brands tap into established communities, enhancing visibility and credibility. This approach not only boosts brand awareness but also builds trust among consumers who seek authentic recommendations in a crowded market. Ultimately, Influencer marketing is about creating mutually beneficial relationships that drive success through collaboration.
Types of Influencer Marketing
- SEO: Search Engine Optimization which is pretty much getting your page on top of Google
- Influencer Marketing: Using Influencers and creators to promote products through genuine reviews.
- UGC: User-Generated Content. If Influencers are celebrities than UGC creators are the indie filmmakers. This is about producing content for the brand to use.
- SMMA: Social Media Marketing Agencies that handle Influencer outreach and campaigns.